The value of relevant messaging for multi-channel campaigns
Despite the proliferation of email marketing campaigns and social CRM, traditional offline channels remain a popular and successful way of reaching customers. In a recent article I read called "12...
View ArticleThe importance of multi-channel integration
Almost across the board, there is an expectation from today’s customers that they should be able to interact with a chosen company through any channel - whether that be picking up a phone, going online...
View ArticleA brand’s real job is to build trust
Alan Mitchell hits the nail on the head in his article Reinventing marketing: Nothing must detract from building trust in your brand when he says that a brand’s real job is to build trust.For many...
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You should not only measure but model incremental response
Long time friend of Portrait, Nick Radcliffe, who also happens to be one of the brains behind the concept of Uplift Modeling will be speaking at the London Predictive Analytics World Event on Monday...
View ArticleProfit centers, not call centers
Not that long ago, call centers were seen as a necessary evil, a mere line item on the yearly budget. Recently, though, this has changed substantially.With direct marketing opportunities dwindling as a...
View ArticleCustomer Onboarding in Financial Services – Pitfalls and Best Practice
At the recent BAI show in Las Vegas delegates showed great interest in the subject of ‘Customer Onboarding’. I’d like to share some key insights from a presentation we delivered.The First 90...
View ArticleSucceeding with Social Media: Don’t Create a “Social Silo”
Get StartedWith the swelling dot-com style hype around social media now at peak pitch, organizations of all sizes are now appropriately looking to their marketing teams to drive and execute a social...
View ArticleWhat we're reading this month
Customer engagementFrom Customer Engagement Club: It's all about the customer experienceThe article looks at research recently carried out by analyst house Forrester. The report "The State of Customer...
View ArticlePredictive Analytics Innovation: Customer Centric Media Buying and Planning
We here at Portrait are very happy to hear that LogicLab, a division of Merkle Inc, was recognized for their Match Analytics Solution (MAS) at this year’s DMA Conference. LogicLab, a Portrait Software...
View ArticleCustomer centricity is Passé?
Passé? No way.EVERYONE seems to be talking about its importance for 2011 (and beyond…) Harry Kline expects that in 2011 the Age of the Customer will continue to gain momentum, whilst the financial...
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